21st Century Leaders is a unique charity artwork project. The concept
is simple. We gather artworks from leaders in all fields; royalty,
film, music, noble peace laureates, sports, literature etc. Each
ambassador donates a symbol of hope, a self portrait and a message
of hope for the future.
These artworks are being used to create products, initially charity
wristbands, clothing, tableware, ethical cosmetics and stationary
released on the 21CL label. The goal of 21st Century Leaders' charitable
brand is to sell 'merchandise with a meaning'. All products are
manufactured under fair working conditions and are sold to raise
funds for charitable causes chosen by each contributing leader.
100% of net profits are donated to charity. The aim is to raise
a minimum of $3 million over three years to fund charitable projects
in developing countries, contribute to the protection of the environment
and other charitable causes.